How to Prepare for an H&M Designer Collaboration

· Shopping Guides · , , , , , ,


The news broke a while ago that Isabel Marant’s popular laid back Parisian styles would be reinvented at a lower price point for H&M’s latest designer collaboration. The ads and lookbooks have circulated, too, featuring iconic faces like Alek Wek, Devon Aoki, Clement Chabernaud, and more. Now the collection itself is all but upon us, as it launches tomorrow.

Including a range of pieces that embody Isabel Marant’s aesthetic, the collection also presents a rare occasion to see some menswear from the label. It’s always exciting to see limited edition pieces from top designers at reasonable prices, but maybe it’s a little bit too exciting at times.

It’s likely that you’re familiar with the mobs that gather in anticipation of these collections. Typically at the crack of dawn, or at 1AM if you’re going to the H&M at Times Square (sounds like a blast…), people nearly get violent when it comes to this type of event. Luckily, H&M’s newly installed online shop will carry the entire Isabel Marant collection, which will be available at 12PM EST. The option of avoiding the lines and crowds is definitely appealing, unless the site crashes like H&M’s UK site did at the launch of the 2011 Versace collaboration.

Not trying to discourage all of you eager Isabel Marant fans, but definitely be careful in pursuit of this designer collaboration. Things tend to get a little crazy.

Regardless, check out a few of the awesome looks from the Isabel Marant for H&M collection below. Good luck!

Images courtesy of Fashionista 

Feature image via Posh24

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Written by Scott Shapiro · · Shopping Guides · , , , , , ,


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