“Moda,” Vogue Italia March 2013 by Gordon von Steiner
In today’s world, an ad campaign or editorial isn’t limited to just a series of photos. In case you haven’t noticed, I’ve been really into the idea of fashion films, especially the pieces done by Prada, Vogue Italia, and more. But it’s important to mention that these aren’t commercials. If anything, they’re the exact opposite, presenting edgier and more provocative visions.
Just like commercials, these short films are meant to sell the products. However, these often feature more depth and creativity. The designs come to life, with each detail unraveling itself for the viewers. Meanwhile, the models’ captivating stares from the photos are enhanced with movement and energy, and they instantly transform into actors and actresses.
What appeals to me the most about fashion films is how they represent the future of fashion and a new generation as a whole. These films add character to the products being showcased, and they show a new dimension to the creative process of an advertisement or editorial. I still love editorial spreads, and I’m an avid supporter of print magazines. But when paired with music and motion, a little bit of magic is added to the fashion.
“Face the Future,” Vogue Italia September 2012 by Gordon von Steiner
“Prom Night,” Vogue Italia April 2012 by Michael Saint-Onge
There have been a lot of ads & editorials that have gotten my attention in the past few days, but I really can’t write about every single thing. So, I’m going to give a brief overview of my favorites of the moment.
Let’s start with Louis Vuitton’s ad for the Alma Bag (above). Created in 1934, the bag is getting revamped, complete with a fresh new campaign. The ads feature Karlie Kloss, Iris Strubegger, Daria Strokous, and Monika “Jac” Jagaciak shot by Steven Klein at landmarks in New York, Shanghai, and Paris.
Meanwhile, Sasha Pivovarova returns with a stunning spread in Interview after taking a slight break from fashion to have a baby. The styling is on point, and Sasha reminds us what we’ve been missing.
Finally, I’m all about this editorial for GQ Style by Matthew Stone called “Nuthin’ but a G Thang,” focusing on Givenchy’s spring 2013 menswear collection (my favorite collection of the season, in case you haven’t noticed). I always love the kind of unique, provocative images like these.
There will definitely be plenty more editorials for me to focus on, but I’d rather point out the standouts than waste a lot of time on every single spread. Until then, share your thoughts!
So I’ve been looking through some of Vogue Italia‘s “Magazine TV” videos, and I came across a few gems. Actually, pretty much all of the videos are spectacular. One of my favorites was from the March 2012 shoot titled “Haute Mess,” featuring Coco Rocha, Abbey Lee Kershaw, and more. I know the spread got a lot of negative backlash, but I love how this absolutely ridiculous theme is made to look so high fashion. Check the video out and share your thoughts!
I wasn’t sure that Vogue Italia could produce anything more exceptional than their literally perfect March 2013 spread, but Steven Meisel is always outdoing himself. The photographer shot a potentially iconic cover featuring new face Edie Campbell for the magazine’s April 2013 issue. I’m not Campbell’s biggest fan, but she looks immaculate in this photo, which is giving me some great 90’s vibes. While the cover spread has yet to be released, I have no doubts that it will be another great piece from one of the best fashion magazines in the world. Until then, enjoy the cover and let me know your thoughts!
I’m not a huge fan of the whole retro trend, but this spread in Elle España’s March 2013 issue featuring Dutch model Rianne ten Haken definitely makes me a believer. First of all, Rianne looks perfect from head to toe, and it’s shocking to me that she isn’t a household name. Also, photographer Xavi Gordo did a great job of capturing a certain mood for this shoot. Stylist Inmaculata Jimenez picked pieces from Burberry Prorsum, Dolce & Gabbana, and more, and each look helped to create a remarkable fashion story. This isn’t necessarily the most incredible editorial I’ve ever seen, but something about it has definitely gotten my attention.
Okay I know I literally just started this blog and I should be studying for a midterm or sleeping or something, but I can’t resist commenting on this. For the March 2013 issue of Vogue Italia, Steven Meisel shot new face Vanessa Axente with male model Gustav Swedberg, and the end result was phenomenal. I’m not sure why I’m so fascinated by this simple studio shoot, but I love how it evokes a somewhat retro feel without being too dated or pretentious. Also, it usually takes a lot for me to be interested in a new model, but Vanessa is killing it right now. I think the two models work together perfectly, and with Meisel reminding us why he’s one of today’s best photographers, I think all parties did pretty well. Let the rest of the images speak for themselves, and check out the full spread at Vogue Italia‘s website.